Websites are a fundamental part of modern-day life, with more than 1.86 billion sites currently living on the web. With new innovations and technology, websites can go out of date within a few years, so many users are interested in a website redesign. If you’re interested in refreshing and reinvigorating your current website, then professional redesign services can make all the difference.
Although the average cost to redesign a simple website with the help of a web agency is $15,000, most people spend somewhere between $3,000 – $30,000 for a website redesign. There are many factors that influence the overall project cost, including which web agency or freelancer you use, the number of pages, and the amount of customized coding needed to enhance the site.
- How Much Does It Cost To Redesign A Website?
- A Step By Step Breakdown Of Website Redesign Costs
- Final Considerations On Website Redesign Cost Factors
- The Bottom Line
How Much Does It Cost To Redesign A Website?
According to most web design agencies, the average cost of redesigning a basic website with enhanced pages and coding is around $15,000. The U.S. Small Business Administration recommends small businesses with revenues under $5 million should allocate around 7-8% of their earnings to marketing, including brand development and business promotion. For larger businesses, more funds can be allocated to the marketing budget, a large chunk of which could go toward website redesign costs.
The total cost of redesigning a website varies greatly depending on the scope of your project and your existing website. If you’re just looking for a style refresh and a little bit of coding work, your redesign project will cost much less than if you are planning on a comprehensive redesign with all the latest web features. Though $15,000 is the average, most people spend $3,000 – $30,000 to redesign their website.
|Average Range||$3,000 - $30,000|
Average Costs By Website Component
|Website Theme||$2,000 - $15,000|
|Responsive Design||$3,000 - $25,000|
|Content Management System||$2,000 - $25,000|
|Interactive Multimedia||$250 - $10,000|
|E-commerce Functions||$2,000 - $25,000|
|Database Integration||$2,000 - $25,000|
|Webpages||$1,000 - $10,000|
Source: Thrive Design
A Step By Step Breakdown Of Website Redesign Costs
When thinking about redesigning your website, it helps to explore all your options to decide what you want to focus on. Let’s take a closer look at the various components of a website redesign project, and how much you can expect to pay for each according to Thrive Design.
Website Theme ($2K – $15K)
Redesigning a website always includes the theme or style. This sets the overall look and feel of the website with colors, fonts, and layouts.
Your web designer will have access to a wide range of preset themes, or they could design an all-new theme just for you. A custom theme costs considerably more than an existing one, and the final price will depend on which website builder you’re using.
If you’re just starting out and looking for a basic website to hit the ground running, you can choose a simplistic style and customize it slightly to suit your branding. If you’re at the other end of the spectrum and looking for a highly personalized theme that fully reflects your business, it usually pays off to spend a little more on the right theme.
Most web designers will walk you through a few different style options so you can get a better idea of what you can achieve at different price points.
Your new website theme could cost anywhere from $2,000 – $15,000. Keep in mind you can always go back and update or refresh the theme later if you’re looking to keep costs down at the beginning.
Responsive Design ($3K – $25K)
Another possible component of your website redesign project is a responsive design. Essentially, websites with responsive designs are easier to use and mobile-friendly. Rather than traditional websites that are only made for viewing on a desktop computer, responsive sites can change to best fit the viewing device.
For example, a nice new website with a responsive design will look just as good on a small mobile phone screen as it does on a computer.
It costs extra to cover the responsive coding, but in a world where mobile devices generate 54.8% of all worldwide web traffic, it’s extremely important. When you want to make a lasting impression on web visitors, responsive designs are the way to go.
If you’re planning on a responsive design for your new website, make sure to set aside $3,000 – $25,000 to cover these costs.
Content Management System ($2K – $25K)
Every good website has solid software holding it up in the background. After all, a pretty website is great, but you have to be able to use it and make it your own, even after the redesign is done. That’s where content management systems come into play. Squarespace and WordPress are just a few of the most popular content management systems for modern websites, but there are plenty more options out there to consider for your new site.
The best content management systems allow you to customize posts and pages across your entire site. You can choose more basic plans if you won’t be changing much, or if you plan on publishing news stories or product launches regularly, a more sophisticated CMS program is ideal.
Depending on your content management needs and system subscriptions, you could pay anywhere from $2,000 – $25,000 for this part of the website redesign.
Interactive Multimedia ($250 – $10K)
In today’s digital world, interactive multimedia is often incorporated into website redesign projects. People love to see high-quality, eye-catching imagery in the form of photos and videos, and that’s one of the most common forms of multimedia on new websites. Graphics, games, quizzes, and other forms of multimedia can be added to websites, but the cost will vary based on the complexity of the design and which web designer you go with, whether it be a freelancer or a large web agency.
You could spend as little as $250 on small interactive multimedia for a portion of your website, or as much as $10,000 for a highly interactive platform.
E-commerce Functions ($2K – $25K)
It’s no secret that e-commerce is well and truly booming, with so many businesses taking advantage of the opportunity to sell and engage with a wider audience online. If you already have a shop online but you want to make some changes to improve the customer experience, then your web designer can offer suggestions on what needs to be fixed or upgraded.
These changes can be included in the overall website redesign cost and help guide your decision on what to include and what to leave out of your project.
Many businesses are just looking to break into the e-commerce field, and if that’s you, then a website redesign project is a great chance to do so. You can start fresh with a clean slate and instead of migrating your existing e-commerce store onto a new platform, you can have it designed just the way you want to.
To ensure proper e-commerce functionality on your redesigned website, a web design agency will likely charge somewhere between $2,000 – $25,000.
Database Integration ($2K – $25K)
Successful businesses across every industry make the most of digital databases, which allow them to maintain customer information and communicate with new and prospective clients. If you have a company database and you want to capitalize on this information by pairing it with your website, then you will need to add it to your budget. Not everyone opts for database integration, but it is a great tool for many businesses.
With the right database integration, customers can add or change their information directly on your site. That means if people like what they see and are interested in signing up for your newsletter or getting in touch, they can volunteer this information themselves. Dynamic database integration requires expert coding and technical support, which will be factored into the overall cost of your website redesign.
Database integration costs $2,000 – $25,000 on average, depending on the size of the database and the extent of the integration.
Webpages ($1K – $10K)
Lastly, one other main thing to keep in mind when exploring your options for a website redesign is the number of web pages you want. You can have anywhere from one single landing page to more than 100 pages across your website. Your web designer can help you decide on what will work best for your business and the amount of content you want to display on the web.
As an example, e-commerce sites and local organizations with a long list of resources may need dozens of pages, whereas a small business with one core specialty could manage with just a few.
After the actual design is complete, then the designer will work with you to finalize content and design features for the individual web pages. The average cost of webpage design is $1,000 – $10,000.
Final Considerations On Website Redesign Cost Factors
When deciding whether you want to redesign your website now or save this project for later, there are many cost factors and considerations to take into account, starting with the overall goal of your project. Do you just want a light website refresh with a more modern design while keeping the foundation the same?
Or are you looking for a comprehensive overhaul that completely replaces your old website and dramatically increases web traffic? Your answers to these questions can help shape your project plan and budget.
How much you are willing to spend on a website redesign depends on your overall goals of the project, and how much of your marketing budget you want to put toward the website. There are many ways to cut costs if you are looking for a less expensive website redesign with a couple of thousand dollars in the budget. You can opt for a generic theme, fewer pages, and pass on plug-ins and other fancy add-ons.
If you prefer to go all out and engage professional redesign services that give you the website of your dreams, you should be prepared to pay more.
The Bottom Line
While the average cost of redesigning a website is around $15,000, the average range is $3,000 – $30,000. This range gives you a good idea of what you could pay for a quality web redesign, there are a lot of things to keep in mind when considering this project and your overall budget.
Your ideal new design, must-have features, and the amount of detailed customization you want all influence the overall price. The simpler the project, the less time-consuming and costly it will be.
In addition to the project quote provided by a freelance web designer or agency, you should think about the value of redesigning. What is your current website lacking and how could a redesigned site solve problems for your business? If you’re interested in opening an online store or taking web bookings, it may be worthwhile to spend more on a redesign project.
On the other hand, if you just need a basic site with a few functions, you can make it work on a smaller budget.
No matter what you decide, when it comes to redesigning a website, just remember there are so many different web design specialists out there who can come up with a plan that meets your budget.
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